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Using social media to reach a wider audience

Savvy marketers know the importance of using a variety of channels to reach the greatest audience. Reaching¬†the correct audience through social media, though, is often times as elusive as a unicorn. allnurses.com, though, has a Facebook audience totaling over 1.1 million users across our two pages. That large and highly-engaged audience is part of what […]

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Is your landing page optimized?

An integral part of any successful advertising campaign is a landing page. Having a landing page custom tailored for your advertising campaign insures that your potential customers are receiving relevant content and not being dumped into a maze of irrelevant content and links and left to fend for themselves. But don’t stop with simply giving […]

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Mobile becoming increasingly important

Mobile is continuing its march toward being the dominant venue for consuming information and allnurses.com is no different. Over half of the traffic at allnurses.com comes from a combination of tablets and mobile phones.¬†What does that mean for advertisers? allnurses.com is built to be fully responsive. That means that the viewing experience is optimized for […]

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Exergen Case Study

Exergen is the leading manufacturer of temporal artery thermometers used in healthcare settings globally and, through a partnership with allnurses.com, sought to gain a deeper understanding of nurses’ opinions about its product. Exergen received valuable feedback from the members of allnurses.com which became the foundation for a nurse education campaign. Through the use of a […]