612-816-8773

Blog

allnurses.com Launches Expanded Nurse Innovators Hub

allnurses.com, the largest online community and peer-to peer networking site for nurses and nursing students, announces the launch of its Nurse Innovators Hub. For twenty years, allnurses.com has been the collective voice of the nursing community, supporting the profession by providing a place where nurses can network, share, and learn from each other and now offers nurse bloggers and innovators a forum to network, share and contribute ideas and advice.

“The Nurse Innovators Hub is one of the most important additions to allnurses.com in its long history” said Mary Watts, Community Manager of allnurses.com. “Reaching out to the nursing community and offering a place where bloggers, podcasters, entrepreneurs and other nurse innovators can come and network with others, sharing their knowledge on the stage that we know as allnurses, is an important step in continuing to foster relationships and make the nursing community stronger and more vibrant.”

With a wealth of tips and how-to articles and discussions posted by expert bloggers and other innovators, the Nurse Innovators Hub aims to empower nurses by giving seasoned innovators a greater voice as well as provide encouragement and mentoring opportunities for those who are seeking to find their voices as bloggers, writers, authors, entrepreneurs and more. In addition, allnurses hopes to offer webinars and podcasts as our innovators expand their horizons.

Totaling nearly 6,000,000 visitors per month, allnurses can amplify the reach of veteran and new innovators alike. “We’ve already created a library of content to help new innovators discover their voice and develop their persona” Mary explained. “This is all about further empowering nurses not only within their chosen professional paths but encouraging them to turn their knowledge and experience from their careers into the written word to share and help others.”

About allnurses

Founded in 1996, allnurses.com is the leading networking site for nurses and nursing students. With an ever-growing community of more than 960,000 registered members, allnurses is the go-to place to communicate and discuss nursing, jobs, schools, NCLEX, careers, and so much more.

The allnurses.com network includes additional resources such as the Nursing Insights e-newsletter, Facebook pages for allnurses.com and Nurses Rock, and a robust Jobs website where users can create job alerts and upload their resume to speed their job search. These allow followers to engage in conversation about serious nursing topics as well as more fun, lighthearted subjects. allnurses in continually enhancing the site for an improved mobile experience for its users which allows nurses to stay connected and find immediate answers and information they need while on-the-go.

Read More

allnurses.com Has Seven Days of Giveaways in Honor of National Nurses Week

allnurses.com, the largest online community and peer-to peer networking site for nurses and nursing students, is celebrating National Nurses Week with an unprecedented seven days of giveaways. For twenty years, allnurses.com has been the collective voice of the nursing community, supporting the profession by providing a place where nurses can network share and learn from each other is giving back by teaming with sponsors to give away over $1,500 in gift cards and prizes to registered members.

“This is one of the most fun and easiest contests we’ve ever done” said Mary Watts, Community Manager of allnurses.com. “When we put this together, our team truly wanted to make this as easy as possible to enter and include as many nurses as we could. We have put together some truly amazing prizes from a number of recognizable sponsors who truly value the work that nurses do and wanted to thank nurses during National Nurses Week.”

With seven fun contests to choose from, registered members of allnurses.com can enter just one, all seven or any other number of contests throughout National Nurses Week.

About allnurses

Founded in 1996, allnurses.com is the leading networking site for nurses and nursing students. With an ever-growing community of more than 1,000,000 registered members, allnurses is the go-to place to communicate and discuss nursing, jobs, schools, NCLEX, careers, and so much more.

The allnurses.com network includes additional resources such as the Nursing Insights e-newsletter, Facebook pages for allnurses.com and Nurses Rock, and a robust Jobs website where users can create job alerts and upload their resume to speed their job search. These allow followers to engage in conversation about serious nursing topics as well as more fun, lighthearted subjects. allnurses in continually enhancing the site for an improved mobile experience for its users which allows nurses to stay connected and find immediate answers and information they need while on-the-go.

Read More

allnurses.com Reaches 900,000-Member Milestone

allnurses.com, the largest online community and peer-to peer networking site for nurses and nursing students, announced it has surpassed 900,000 registered members. For nearly 20 years, allnurses.com has been the collective voice of the nursing community, supporting the profession by providing a place where nurses can network, share, and learn from each other.

“We’ve always known that nurses needed a place to go to discuss the ups and downs of their jobs, and be able to share real-life experiences, frustrations, and achievements,” said Brian Short, Founder and CEO of allnurses.com. “The continued growth of the allnurses.com network tells us we built the right resource that speaks to the important role it plays in the everyday lives of nurses and nursing students across the country, as well as around the world.”

Ninety-nine percent of the content on allnurses.com is user generated, and the site averages approximately 350 new users and topics per day. Topics range from personal stories to professional advice and questions. While anyone visiting the site can browse and search conversation threads, registration offers users additional functionality such as the ability to create favorite forums and subscribe to posts to receive automatic updates. There is also a private forum for registered nurse educators. Joining allnurses.com is free.

The allnurses.com network includes additional resources such as the Nursing Insights e-newsletter, Facebook pages for allnurses.com and Nurses Rock, and a robust Jobs website where users can create job alerts and upload their resume to speed their job search. These allow followers to engage in conversation about serious nursing topics as well as more fun, lighthearted subjects. allnurses in continually enhancing the site for an improved mobile experience for its users which allows nurses to stay connected and find immediate answers and information they need while on-the-go.

About allnurses

Founded in 1996 by Minnesota Registered Nurse, Brian Short, allnurses.com is the leading networking site for nurses and nursing students. With an ever-growing community of more than 900,000 registered members, allnurses is the go-to place to communicate and discuss nursing, jobs, schools, NCLEX, careers, and so much more. allnurses.com

Read More

Are you ready to combat the RN shortage?

The nursing shortage is real. If you aren’t experiencing it already, you will be soon. The only question is this: what will you do to combat it?

Even with the best plan, there will still be holes and unexpected shortcomings. That’s where allnurses.com can help. With custom-tailored plans to aide in your staffing struggles, our recruitment team can help you on the path to healthy staffing levels.

If you have hard-to-fill positions, our recruitment specialist team can create a package that gets tangible results. If you have a large number of staffing vacancies, there are plans which are ready to bring qualified candidates to your application system.

Whether it’s to fill one vacancy or thousands, allnurses.com has solutions to get your facility back to completely staffed.

Remember, it’s not a matter of if but when. Get ready for the impending nursing shortage today!

The RN shortage is predicted to get worse in the coming years.

The RN shortage is predicted to get worse in the coming years.

[standout-css3-button href=’http://advertise.allnurses.com/contact/’ cssclass=” customclass=” nofollow=false opennewwindow=false]Contact Us[/standout-css3-button]

Read More

Have you considered a contest sponsorship on allnurses.com?

A new year brings new marketing challenges. With diminishing returns being seen by traditional banner ads, social media’s ever-decreasing reach and email open rates stagnating; sponsoring a contest on allnurses.com may very well provide the results you are seeking.

With a proven track record of excellent results, superior branding exposure and low cost; a high return on investment is automatic. 

Using a wide variety of tactics across a suite of digital products, a contest sponsorship with allnurses.com is tailor-made for product awareness among the millions of nurses who visit our website.

Download the whitepaper now for full details and how you can become a part of one of the fastest-growing segments of allnurses.com.

Download
Read More

Have you tried our newest ad sizes?

With recent search engine algorithm changes, mobile is now equally as important as desktop. That applies not only for searches but also in the world of advertising. allnurses is at the forefront of the latest advertising trends and in the past few days we have implemented a number of additional ad sizes which pair excellently with the sizes you have become accustomed to in the past few years.

While we have made no changes in Skyscraper / Half Page sizes which remain at 160×600 pixels and 300×600 pixels respectively, the remaining ad positions have an additional size now available.

We can serve Medium Rectangle creatives in both 300×250 pixel size and the larger 336×280 pixel size. While the additional space may seem minimal at first glance, the larger size amounts to a whopping 25% increase in space.

The traditional leaderboard size of 728×90 pixels is now available as a 970×90 pixel size as well. This additional size option gives you, the advertiser, a whopping 33% more space for a more impactful image.

Not to be left out, the Mobile Leaderboard is now available as either a 320×50 pixel size or the new, larger 300×100 pixel size. In case you were wondering, that is a massive 87% size increase!

To be clear, though, we haven’t eliminated the sizes you’ve become accustomed to. The traditional sizes are still available but we have simply made these additional sizes available. We encourage you to work with both the new and traditional sizes. Do some A/B testing between dimensions and see what performs best for your message. As always, allnurses encourages multiple creatives for each ad size.

Read More

Using social media to reach a wider audience

Savvy marketers know the importance of using a variety of channels to reach the greatest audience. Reaching the correct audience through social media, though, is often times as elusive as a unicorn. allnurses.com, though, has a Facebook audience totaling over 1.1 million users across our two pages.

That large and highly-engaged audience is part of what attracted Brookline College to begin an advertising relationship with allnurses.com. With the pairing of a well-crafted text message and a made-to-be-shared image, Brookline College achieved success with allnurses.com. With a total reach of over 1/3 of the total allnurses.com Facebook audience which generated over 6,000 likes, Brookline College’s return on investment was large enough to bring the organization back again to continue with a series of Facebook posts with allnurses.com.

View the complete Brookline College social media case study here.allnurses.com social media marketing

Read More

Is your landing page optimized?

An integral part of any successful advertising campaign is a landing page. Having a landing page custom tailored for your advertising campaign insures that your potential customers are receiving relevant content and not being dumped into a maze of irrelevant content and links and left to fend for themselves.

But don’t stop with simply giving your customers relevant content. Remember that the majority of traffic at allnurses.com comes from users accessing our site on either smart phones or tablet devices. When they click on your ad and arrive at a page designed solely for desktop users, their expectation of a relatively seamless experience is interrupted. Serving a desktop optimized page to mobile users will lead to lower-than-expected conversion rates and a high bounce rate. That one-time experience can have a detrimental effect going forward.

A seemingly negative user experience such as a mobile user being served a desktop-optimized page can have far-reaching effects. In a world of instant gratification, a poor user experience like the one used in this scenario can quickly narrow your pool of potential customers.

Be sure to have all elements related to your advertising campaign optimized not only for content but for device compatibility as well.

Read More

Mobile becoming increasingly important

Mobile is continuing its march toward being the dominant venue for consuming information and allnurses.com is no different. Over half of the traffic at allnurses.com comes from a combination of tablets and mobile phones. What does that mean for advertisers?

allnurses.com is built to be fully responsive. That means that the viewing experience is optimized for all devices, regardless of size or format. The responsive nature of allnurses.com also means that your use of creatives in your advertising is more important than ever before. For instance, many times people think website and assume that to be desktop only meaning that they rely only on the three IAB standard sizes (leaderboard, medium rectangle and half-page). The one creative size that unfortunately gets overlooked is the mobile leaderboard. Mistakenly perceived as having a small impact due to its small size of 320 pixels x 50 pixels, it is often time the best performing creative size in an advertising campaign.

The mobile leaderboard is shown at the top of each allnurses.com page served to mobile phones and is by no means small. Leaving this integral piece of the advertising puzzle out of your ad campaign is the same as not talking to a large portion of potential customers. Think about it for a moment: if you worked in retail and ignored every fourth person who passed through the doors, would they recommend your business to their friends? Probably not.

The short version of this lesson is that you can’t overlook mobile users as they are the new majority. Don’t let these potential customers slip through the cracks.

Read More

Exergen Case Study

Exergen is the leading manufacturer of temporal artery thermometers used in healthcare settings globally and, through a partnership with allnurses.com, sought to gain a deeper understanding of nurses’ opinions about its product.

Exergen received valuable feedback from the members of allnurses.com which became the foundation for a nurse education campaign.

Through the use of a short survey distributed through its e-newsletter and Facebook pages, Exergen was able to gather the insights of hundreds of nurses which shaped Exergen’s marketing communications for this important audience.

View the complete Exergen Case Study here

Read More