Case Studies

Have you considered a contest sponsorship on allnurses.com?

A new year brings new marketing challenges. With diminishing returns being seen by traditional banner ads, social media’s ever-decreasing reach and email open rates stagnating; sponsoring a contest on allnurses.com may very well provide the results you are seeking.

With a proven track record of excellent results, superior branding exposure and low cost; a high return on investment is automatic. 

Using a wide variety of tactics across a suite of digital products, a contest sponsorship with allnurses.com is tailor-made for product awareness among the millions of nurses who visit our website.

Download the whitepaper now for full details and how you can become a part of one of the fastest-growing segments of allnurses.com.

Read More

Using social media to reach a wider audience

Savvy marketers know the importance of using a variety of channels to reach the greatest audience. Reaching the correct audience through social media, though, is often times as elusive as a unicorn. allnurses.com, though, has a Facebook audience totaling over 1.1 million users across our two pages.

That large and highly-engaged audience is part of what attracted Brookline College to begin an advertising relationship with allnurses.com. With the pairing of a well-crafted text message and a made-to-be-shared image, Brookline College achieved success with allnurses.com. With a total reach of over 1/3 of the total allnurses.com Facebook audience which generated over 6,000 likes, Brookline College’s return on investment was large enough to bring the organization back again to continue with a series of Facebook posts with allnurses.com.

View the complete Brookline College social media case study here.allnurses.com social media marketing

Read More

Exergen Case Study

Exergen is the leading manufacturer of temporal artery thermometers used in healthcare settings globally and, through a partnership with allnurses.com, sought to gain a deeper understanding of nurses’ opinions about its product.

Exergen received valuable feedback from the members of allnurses.com which became the foundation for a nurse education campaign.

Through the use of a short survey distributed through its e-newsletter and Facebook pages, Exergen was able to gather the insights of hundreds of nurses which shaped Exergen’s marketing communications for this important audience.

View the complete Exergen Case Study here

Read More