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Exergen Case Study

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Exergen is the leading manufacturer of temporal artery thermometers used in healthcare settings globally and, through a partnership with allnurses.com, sought to gain a deeper understanding of nurses’ opinions about its product.

Exergen received valuable feedback from the members of allnurses.com which became the foundation for a nurse education campaign.

Through the use of a short survey distributed through its e-newsletter and Facebook pages,¬†Exergen was able to gather the insights of hundreds of nurses which shaped Exergen’s marketing communications for this important audience.

View the complete Exergen Case Study here







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