While we have made no changes in Skyscraper / Half Page sizes which remain at 160×600 pixels and 300×600 pixels respectively, the remaining ad positions have an additional size now available.
We can serve Medium Rectangle creatives in both 300×250 pixel size and the larger 336×280 pixel size. While the additional space may seem minimal at first glance, the larger size amounts to a whopping 25% increase in space.
The traditional leaderboard size of 728×90 pixels is now available as a 970×90 pixel size as well. This additional size option gives you, the advertiser, a whopping 33% more space for a more impactful image.
Not to be left out, the Mobile Leaderboard is now available as either a 320×50 pixel size or the new, larger 300×100 pixel size. In case you were wondering, that is a massive 87% size increase!
To be clear, though, we haven’t eliminated the sizes you’ve become accustomed to. The traditional sizes are still available but we have simply made these additional sizes available. We encourage you to work with both the new and traditional sizes. Do some A/B testing between dimensions and see what performs best for your message. As always, allnurses encourages multiple creatives for each ad size.