Exergen Case Study
Exergen is the leading manufacturer of temporal artery thermometers used in healthcare settings globally and, through a partnership with allnurses.com, sought to gain a deeper understanding of nurses’ opinions about its product.
Exergen received valuable feedback from the members of allnurses.com which became the foundation for a nurse education campaign.
Through the use of a short survey distributed through its e-newsletter and Facebook pages, Exergen was able to gather the insights of hundreds of nurses which shaped Exergen’s marketing communications for this important audience.